Bottled water industry analysis essay

The bottled Water Industry Essay - 2196 Words bartleby

3.5 Power of Customers - high dependency of coffee shop chains on frequency of customer purchases - most customers appreciate the nice atmosphere in the coffee shops - preferences of customers are very likely to switch as they might get bored with / tired. Driving Factors that are causing the industrys structure to change.1 Expansion/Growth A significant driver in the coffee shop industry is growth in the form domestic and international expansion. The key channel of distribution in this industry is company-operated stores located in high-traffic, high visibility centers, and industry competition is structured around vying for market share by opening new retail shops in cities around the world.12 Starbucks, for example, opens on average three stores. Such expansion is considered the number one growth driver for the company which plans to grow from 12,000 stores to 30,000 stores in 10 years.13 Dunkin Donuts has responded to this challenge by stating its plans to grow from approximately 4,400 stores to 15,000. Serious coffee shop contenders now offer a product selection broader than the traditional cup of coffee. National chain and even local coffee shops boast menus including coffees, teas, hot chocolate, pastries, bottled water, and even sandwiches. A factor which contributed to Starbucks ability to surpass early coffee house entrants, such as Gloria jeans, has been the companys extensive.15 For example the company has been able to sustain and grow its customer base by launching a new seasonal drink each.

Rent for coffee shops in malls may include a fee for shared area maintenance. Companies compete for prime locations, sometimes with other retailers, and negotiating attention power may be limited. Chains periodically close underperforming stores, and set aside a reserve for remaining lease payments. Franchise and license agreements typically include an upfront fee, payments or royalties based on percentage of sales, and renewal options. Master license agreements may allow licensees to essay grant sublicenses to third parties within a territory. Industrys dominant economic traits overview Abbildung in dieser Leseprobe nicht enthalten. Competitive forces that impact competition (Porter Model) Abbildung in dieser Leseprobe nicht enthalten.1 Competition within the coffee shop Industry - 20,000 stores with annual revenue of 11 billion - highly concentrated at top and fragmented at bottom Starbucks 75 of sales - major companies. Dunkin Donuts and McDonalds - competition through special offers (new tastes outstanding service/ environment (internet, music, comfortable seating areas, short waiting queues loyalty programs (bonus cards ensuring frequency of visits) and for premium locations (retail centers, university campuses, etc.) Conclusion - competition within the coffee. But overall the industry is saturated, settled and stable which allows almost all of the competitors to yield very good margins (40 to 60 percent)4.2 Substitute Products - competition with other drinks that are not the main focus of by coffee shops: Soda, juice. economies of scale (purchase advantages; centralized hr and Marketing) realized by big players, especially Starbucks cost disadvantage for new entrants Conclusion barriers to Entry in the coffee industry small barriers to entry for small regional chains / cafés, but their expansion is relatively slow.

bottled water industry analysis essay

Bottled Water Essay bartleby

In addition, poor weather can affect sales by decreasing store traffic. For large companies, inventory amounts to between 40 and 80 days sales. Accounts receivable runs between 20 and 30 days sales, mainly due to commercial customers. Accounts payable runs between 30 and 60 days sales. Companies may use contracts to buy green coffee and dairy products. Gross margins range between 40 and 60 percent, and higher commercial sales tend to decrease margins. Chains dream use comparable store sales to measure growth. Most companies lease store locations for a fixed term.

bottled water industry analysis essay

The bottled Water Industry Essay - 2288 Words

Coffee shops depend highly on part-time employees, and most workers require few skills. Many employees make just above the minimum wage, and pay can be significantly below the average for all. Starting wages for Starbucks employees are about 8 an hour. Some Starbucks employees are forming unions to negotiate better wages, hours, and benefits. A typical chain coffee shop may have one manager and 10 to 15 workers; independents have six to seven. New employees may go through training courses and receive paperless in-store training to ensure superior customer service and product consistency. Master roasters oversee coffee roasting to develop trademark blends and flavors. Baristas receive training to operate commercial grade espresso machines used to make specialty drinks. Sales are seasonal, with a peak during fourth quarter, driven by the winter holiday.

Typical locations include downtown or suburban retail centers, shopping malls, office buildings, and university campuses. Store format and size vary by site, as some locations offer more space than others. Caribou coffeehouses range from 200 to 3,000 square feet, with an average store 1,200 to 1,600. For small spaces like airports and grocery stores, some chains offer a kiosk format, without seating. Retail prices for coffee shop beverages vary. The retail price for an espresso-based drink can exceed. Due to the cost volatility of green coffee and dairy, retail prices often fluctuate. A pound of roasted coffee beans may retail for between 10 and. A pound of high-end or reserve coffee, like some peets coffees, can retail for between 50 and 80 per pound3.

Analysing the bottled water industry - uk essays

bottled water industry analysis essay

Bottled Water Industry: Competition, Trends, and Strategies Essay

Beverages include brewed coffee and help tea; espresso drinks (cappuccinos, cafe lattes cold blended beverages; bottled water; soft drinks; and juices. Food products include pastries, bakery items, desserts, sandwiches, and candy. Many coffee shops sell whole or ground coffee beans for home consumption. Some coffee shops sell coffee or espresso-making equipment, grinders, mugs, and other accessories. Most coffee shops serve high-quality, premium coffee known as specialty coffee. 1.2 Customer overview, the typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults.

Larger companies may also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants.2.3 overview of Industry Profitability factors. Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing a personal level of customer service. The industry is extremely labor-intensive: average annual revenue per worker is 40,000. Coffee shops depend greatly on customer traffic and are most often located in areas with convenient access for pedestrians or drivers.

Most likely future scenario. Definition of Industry.1 General overview of the Industry. The coffee shop industry in the. Includes 20,000 stores with combined annual revenue of about 11 billion. Major companies include Starbucks, dunkin Donuts, caribou, coffee bean and tea leaf, and diedrich (Gloria jeans). The industry is highly concentrated at the top and fragmented at the bottom: the top 50 companies have over 70 percent of industry sales.


Coffee is one of the worlds largest commodities. The top green coffee producing countries are Brazil, colombia, and vietnam. Many grower countries are small, poor developing nations that depend on coffee to sustain local economies. Is the worlds largest importer of green coffee beans and the largest consumer of coffee. With the exception of Hawaii and puerto rico, the United States climate cannot support coffee trees. Coffee consumption is highest in the northeast, where over 60 percent of the population consumed coffee daily in 2005, according to the national Coffee association (NCA). Per capita consumption is highest in the central. S., where coffee drinkers average.7 cups per day1. Major products sold by coffee shops include beverages as well as complimentary food items.

Free bottled water Essays and Papers

Industrys dominant economic traits overview. Competitive forces that impact competition (Porter Model).1 Competition within the coffee shop Industry.2 Substitute Products.4 Power of Suppliers.5 Power of Customers. Driving Factors that are causing the industrys structure to change.1 Expansion/Growth.2 Product/Service Innovation.3 Collaboration/Partnership.4 Image/Lifestyle.5 Technology. Competitive positions resume possible strategic moves of key companies.1 Starbucks.2 McDonalds.3 Dunkin Donuts.4 Caribou coffee.5 Coffee bean tea leaf.5 peets Coffee. Key factors that determine success in the future.1 Product and Service Innovation in the future.2 Technology.3. Education About Coffee.4 cooperation.5 quality control, thank consistency.6 meeting Demand.7 Role of Regulations. Attractiveness of the industry.1. Factors in favor of an attractive industry.2. Factors in favor of an unattractive industry.3.

bottled water industry analysis essay

In comparison, spring water shipped from Fiji to la requires 4 million joules per liter, and spring water sent from France to la uses.8 million joules per liter. 25 percent of bottled water is actually just tap water in a bottle, and oftentimes isnt even treated. And tap water in the handwriting us has more stringent treatment standards than bottled water anyway. Bottled water companies have reason to be worried. Sales have been spiraling downward in the past few yearslargely thanks to environmental and health concerns. Related: Message in a bottle, from Issue 1, via. Table of content. Definition of Industry.1 General overview of the Industry.2 Customer overview.3 overview of Industry Profitability factors.

avoid bottled water: contamination and disease issues, limited freshwater supply and now energy concerns. Researchers Peter Gleick and heather cooley at the pacific Institute in oakland, ca have completed the first comprehensive, peer-reviewed energy analysis of bottled water, and the results arent pretty. Producing just one bottle of water requires between.2 and.2 million joules of energy per liter2,000 times the energy needed to produce tap water, which uses only.0005 joules per liter. The numbers are even more disturbing on a large scale. Us consumers bought over 33 billion liters of bottled water in 2007, requiring 32-53 million barrels of oil, or one-third of one percent of total us energy consumption. Thats a lot of oil wasted on what we can get for free out of the tap. Bottled-water lovers who just cant wean themselves off the energy-sucking stuff should at least stick to locally-produced brands, according to Gleick and cooley. For purified water distributed within Los Angeles,.4 million joules per liter of energy are used for transportation.

Kim Jeffery dream is the president and ceo of Nestle waters North American Inc. he and others within the bottled water industry are feeling pressure from critics accusing bottled water plastics adding too much bulk to landfills, and a large quantity of energy is being used to transport them. Since jeffery is a ceo of a water company, the position he takes on this debate is very clear that he is not for a ban on bottled water. The article is very slanted for the side of the bottled water industry, but the article also respects and understands the opposing sides concern by advocating for recycling plans. Kim Jeffery also does not slam, use slang, stereotype, or use a angry tone in his writing. Instead Jeffery keeps his message more professional and positive to help resolve the issue at hand. Jeffery has been in the business of bottled water industry for thirty years.

Bottled Water Market - global Industry Analysis, size, share, growth

Landon Todd, september interests 4, 2007, intermediate Writing 2010, analyzing the Rhetorical Situation essay. Rhetorical Effectiveness of Kim Jeffery, kim Jefferys article, the bottled water industry is getting a bad rap, is taking the position of bottled water distribution being very beneficial in many ways. Bans on bottled water in areas have been proposed, and Kim Jeffery explains with facts and statistics in his article why bottled water is not a problem. He gives reasons for the important uses of bottled water, and defends his own companys production of bottled water. The context of issues for this article seem to be a range of environmental issues that have been going on for some time now. These days people have been very caught up in how societies disposal of fuels and waste products have effected the environment. This has led to certain products of our manufacturers to be examined and looked at for change.


bottled water industry analysis essay
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Spring water in Tashkent in Uzbekistan - sale, manufacture. Norland International is the premier source for complete bottled water equipment and water distillation systems and related equipment for the bottled water industry.15 For example the company has been able to sustain and grow its customer base by launching a new seasonal drink each year.

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  1. 10 principles for bottled water high quality. Bottled water conservation and labels. Bottled water - production, delivery. Food products- production of purified drinking water.

  2. Researchers have discovered endocrine-disrupting chemical (EDC) in commercialized bottled water, a compound thought to disrupt hormonal systems. Please use one of the following formats to cite this article in your essay, paper or report. Our water analysis report.

  3. Bottled, waters Most Resembling Waters of Scotland. We can then look at properties of bottled water from Scotland. Landon Todd September 4, 2007 Intermediate Writing 2010 Analyzing the Rhetorical Situation essay, rhetorical Effectiveness of Kim Jeffery kim Jeffery. Jeffery has been in the business of bottled water industry for thirty years.

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