Facial hair courtesy of Scott Tenorman. Fatwas or death threats homework should be sent. Ps - i think comments are down. Sorry, and Happy halloween! By rusty Shackleford,. At 07:59 pm, comments, video: 'muslims In America Against The kaffar!'. Abdullah Abdul-Malik is a muslim convert now spewing his hatred for the kuffar.
Rate this post: (no ratings Yet) loading. Is There a world Series going On? Bottom of the 7th, tex ab 2 outs. Sf 3, tEX 0, update : Final Score sf 4 tex. For those not in the know, gw was former owner of the rangers, this was the first time the rangers have gone to the world Series. Thinking back, i certainly can't forget another first pitch by gw: Compare this to Obama's famous 'mom' jeans and girl throw at the 2009 All-Star game. By stable hand at 09:49 pm, comments, scariest Jack-o-lantern evah? Not "scary" as in "spooky". "Scary" as in "please don't try to kill me for posting this!" scary.
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Make your content easy to share. Add social sharing buttons to each of your posts, as well as using tools like click to Tweet to allow tidbits of your post to be shared with the click of a help button. Take it a step further by putting images throughout your posts with important"s or pieces of information that essay readers can easily save and post to social media. you create content without thinking about how to distribute and amplify. Do i even have to say content is king, but distribution is queen? Cliché as it is, if a tree falls in the forest, does it make a sound?
Producing content for marketing purposes is great, but if youre not distributing it, no one is going to come to you looking for. Mike allton has a great list of places where he promotes his content. Tools like, hootSuite, sprout Social, argyle social, and Percolate are great ways to distribute content socially. While its almost impossible to feel fully ready to launch a brand new content marketing strategy, take some of these things into consideration and make sure youre getting the most out of your efforts before you dive into. Its also a great idea to create a skeleton strategy before simply beginning to create, curate, and share. Lastly, dont forget to view your content marketing journey as a learning experience in and of itself and constantly check back to see what new things you can discover! For more lean content marketing tips from Mark Schaefer, rebecca lieb, lee odden, jason Miller, Erika heald on many other inspiring content marketing influencers, download our free ebook.
Measuring what works and what doesnt might seem like a daunting task, but ultimately, it helps you stay lean and spend less time and money on what doesnt work in the future. If you arent trying to understand what types of content make an impact, chances of not being able to convince the rest of your team of the value in content marketing are way higher. Make sure youre aware of what works and continuously using those strategies, rather than just guessing or assuming. you dont know what keywords your customers are using. Googles keyword Planner or google Trends are just two of the tools you can use to figure out what types of words and phrases people are searching for and moz is also a great tool to find out how youre ranking for each of these.
This is important because search is the way youre discovered by those who dont already know you exist (read: the majority of the world). you dont have resources to publish on a regular basis. If you arent in front of your customers or potential customers, they arent going to be thinking about you. Staying visible online is the only way to remind audiences that you exist, and publishing regularly is the best way to stay visible online. This doesnt mean that you need to be producing original content every single day, but supplementing a few pieces of original content per week with curated content is a great way to keep relevant content flowing on a consistent basis. you dont have dedicated testing resources for your content development and landing pages. Use tools like five second Test and Optimizely to make sure youre getting the most out of all of your web pages and pieces of content. you dont think about theshare-ability of your content. Your website gets less than 5 of traffic from social networks.
Why cfp professionals Can't Just say they're a cfp
you havent defined an appropriate next step or call to action for your content. People dont assume that they should william take an action. Actions are taken when specifically outlined and made simple. At the end of your blogpost, add a tweet this! Link or a sign Up for our Newsletter button, and youll be surprised how many more actions are taken. you think content marketing is expensive. Even the scrappiest of startups can afford content marketing. Some ways to keep it lean include repurposing content, leveraging existing audiences, curating other peoples content, and guest blogging. you dont track how much of your content gets used and which does best.
Create personas of the types of people who are buying your product or service, and then identify the steps that each of these personas take on the journey to a purchase. Content at the early stage of the sales process is broad, informative and helpful, mid-stage content is targeted, detailed, and personalized, and late stage content is extremely specific, extensive, and roi focused as its often what your buyers need to be pushed over the edge. you dont have any early-stage or thought leadership content. What do you know about? If your company is in a specific industry, chances are you know a thing or two about that industry. By publishing content on external sites as well as your own you can become a known expert in this field. Being a thought leader isnt going to directly lead consumers essay to your product, but establishing yourself as an industry professional will lead to more consumers trusting you and the company that you choose to represent.
content talks about your products, the less likely your audience is to trust you. Its okay to include some plugs here and there after all this is the point of content marketing but the more genuine information you provide, the more trust you will garner, and ultimately, this will lead to more sales. you get asked How can we create a viral video? Or how to re-create your own Oreo dunk in the dark or, ellen Oscar Selfie moment. Be confident in the content that you create and add value, rather than trying to go viral. After all, what we think is viral today probably wont be tomorrow. you havent mapped your existing or future content to buyer stages.
you dont have a corporate blog, or you have a corporate blog but only publish press releases. Before launching a blog, its important report to figure out how youre going to populate. Consider playing around with a wordPress site and writing a few posts before you get started. Your blog wont create itself and your readers wont show up if theres nothing there. A great way to fill up your blog with quality content happens to be curation! social listening and share of voice does not drive your marketing strategy, and/or your social channels are only used to promote and push your webinars, white papers and events, Start monitoring what your audience is talking about on Twitter. What are people saying about you? What types of questions are they asking that are related to your industry/expertise?
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A few weeks ago, content marketing expert. Michael Brenner posted on his blog a list of make signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to. If your business can relate to any (or many) of these situations, its likely you might need some preparation before launching a content marketing strategy. Ive gone through Michaels list and provided some tips on how to combat some of the signs your business might not be ready for content marketing. your marketing leaders think content marketing is just a buzzword. While content marketing might in fact be a buzzword, there is plenty of roi surrounding the actual activities that it includes. Here are some great stats on the value of content marketing as well as its practical definition. When talking about content marketing to your marketing leaders, speak in specifics rather than broad generalizations.